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Making money as a PT
Making money as a PT

How can online fitness coaches make money? 5 Different Ways

Reading Time: 5 minutes

If you’re an independent online fitness coach, you’ve probably wondered how you can make more income streams and increase your revenue. But why should you seek other income streams than just traditional online coaching? Well, at some point, you won’t be able to take on more clients, at least not without staffing up, which might not be something you’re interested in.

Before we go any further, we’ll give you the answer you’re here for Online fitness coaches can make money through traditional online coaching, live-streaming workouts, teaching online and doing workshops, offering digital fitness products, receiving revenue from Adsense, offering premium coaching services, do affiliate marketing, sponsorships, lectures, teaching, and many other ways.

So what can you do to make more money as an online fitness coach? Setting aside the possibility of getting more clients to your current services and raising your prices, you have quite a lot of possible income streams you should look into. Learn more about all the ways you can make money as an online fitness coach:

5 ways to make money as an online fitness coach

PT making money

1. Live-streaming

Working out can be a somewhat lonely experience, at least if you don’t have anyone to train with or you’re training at home. Therefore, many will most likely be excited about participating in a live-streamed workout session. You can do live streaming of many different kinds of workouts, including:

  • Cardio
  • Yoga
  • Aerobic
  • HIIT
  • Pilates
  • Core training
  • Strength Training
  • Flexibility Training
  • And many more!

The good idea is to pick some fixed days during the week where you’ll do the live workouts. Remember to pick a time that is convenient for most people, for example, before or after work hours.

When it comes to pricing, it’s all about setting a price that allows you to attract a larger number of attendees. There is no limit on how many people can participate in the live workout, so make sure to make it affordable for a large number of people.

Doing this also requires some kind of technical setup that allows you to live-stream in a closed forum, combined with a payment method. Luckily, several software companies provide this service for a very reasonable price. You simply have to do a little research and find the best-suited provider.

Remember to offer the live stream to your existing clients or include it in a premium coaching package.

2. Online teaching and workshops

Online Workshops and teaching can be a fantastic way to get your revenue skyrocketing. It may not sound like something that is very profitable, but the point is not to make a lot of money on the teaching and workshops on their own. Instead, it’s about the big audience you get in contact with.

When we say you should host an online workshop, it’s very similar to hosting a webinar. It’s actually the very same thing.

You simply have to find some niches within training, nutrition, and fitness that you’re very passionate about and prepare a workshop that teaches your audience some applicable and useful things.

Remember to pick a very specific subject that allows you to go in-depth. Then, once again, you can both sell this to your current clients and use it as a way to get your name out there.

3. Advertising

When you have a blog or a website with many visitors, you can start creating passive income. For example, let’s say you have a YouTube channel where you share knowledge, how-to, and, in general, make great content. Your channel is taking off, and you’re starting to get a lot of subscribers and views.

At some point, you’ll be able to “turn on” advertisements that play before, after, or in the middle of your videos, which actually can generate a lot more money than you might think. So doing this is truly a win-win for you because you will be making money on creating content and branding yourself and, by extension, your business.

4. Sell own-branded products

As an online PT, your person is often the brand that drives the company. Once your personal brand is strong enough, you’ll be able to sell more than just coaching services, and branded products, for example.

Many successful PTs have at some point moved on the create their very own supplements, gym wear, etc. Doing this takes a lot of work and effort, but if you succeed with all the logistics and production, your personal brand can carry out a lot of sales.

When you’re doing D2C business (Direct to consumer), you have no middlemen to take big chunks of your profits. Instead, you might be looking into a very profitable business that will further strengthen your personal brand and coaching business.

5. Sponsorships

Many online coaches are very active and successful on social media, most of the time Instagram, which sometimes leads to them having many followers. Having lots of followers doesn’t just mean that you’ll probably get a steady stream of clients. It also means that other companies will pay you for using and showing their products.

As a personal trainer, the obvious choice when finding sponsorships is to find companies that sell gym wear, gym equipment, nutrition supplements, etc. Not only does this not conflict with your own business model, but it also pays very well if you have enough followers.

Another thing is that you’ll actually show it to an audience who will most likely be interested in these products, which means that you most likely won’t lose followers on doing some paid content.

Remember that you should only do business with companies that produce a product or a service you would use yourself. If you’re promoting bad products, it will backfire eventually.

Lasse Stokholm

Lasse Stokholm

Lasse is the CEO & Co-Founder of Zenfit. He used to be an online coach for 8 years while building Zenfit.

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